Brumen Recognition for Excellent Slovenian Design 2017
Viva’s is a sustainable fashion brand, focusing on responsible fashion and ways in which we can all lead a more conscious lifestyle. Their main goal is to create timeless designs you’ll love to wear for years – and they use materials that make it possible: high quality vegetable-tanned Italian leather.
We were commissioned to redesign their identity in order to establish a recognizable brand for the future. The new Viva’s wordmark stands out by a characteristic apostrophe—a triangle—that also works as a symbol on its own along the identity.
Love for nature and all living things is expressed in the brand’s mark—a dachshund, who was a regular companion at Viva’s headquarters when the brand first took off.